Instagram: ToneExclusiveTwitch and YouTube collective AMP has launched TONE, a new skincare brand featuring deodorant, lotion, and lip balm.
AMP’s popularity has absolutely skyrocketed over the years on both YouTube and Twitch with some of the biggest names on the internet being a part of the group.
Twitch star Kai Cenat is among the most notable, with Duke Dennis, Fanum, Agent00, and more rapidly growing in popularity as well.
On February 20, 2025, AMP launched TONE and revealed the skincare brand’s first products.
AMP launches TONE skincare brand
After days of Instagram posts revealing the Twitch and YouTube collective’s new skincare brand, AMP fully launched the products while streaming on YouTube.
Kai, Agent, Duke, Fanum, and more gathered around the table to launch the TONE website, and within minutes, orders began flying in.
AMP revealed that they’re the ones putting orders together, and flocked to their rooms to start packaging things for their fans.
All TONE by AMP skincare products
TONE has launched with just three products: Lotion, deodorant, and lip balm. However, AMP has put together a handful of scents and SKUs that give fans the chance to order in several different ways.
Here is everything currently offered from TONE by AMP:
- Original Lip Balm
- Cool Lime Lip Balm
- Vanilla Mint Lip Balm
- Coco Vanilla Body Lotion – travel size
- Coco Vanilla Body Lotion – full size
- Coconut Deodorant
- Citrus Deodorant
- Woodland Deodorant
- Fresh Deodorant
On top of offering each product separately, TONE offers four launch kits that feature one of every product. Each one features a different scent of deodorant, however. If you’d like to try all four scents of deodorant, you can order the collection for $36.
For those who want to try everything, you can order the Tone Complete Collection that features all four deodorants, all three lip balms, and a full size bottle of lotion.
Related
TONE by AMP comes just months after MrBeast teamed up with Logan Paul and KSI to launch Lunchly – a ready-to-eat meal kit that comes complete with a Feastables chocolate bar and a bottle of Prime Hydration.
Kai Cenat and the rest of AMP are just the latest in the content-creator sphere to launch their own personal care brand. Back in June 2024, YouTuber-turned-boxer Jake Paul launched ‘W by Jake Paul,’ complete with body wash, deodorant, body spray, and more.
