Roblox CEO tells concerned parents not to let their kids play Roblox

The CEO of Roblox Corporation has a simple message for parents concerned about their children’s activity in the gaming platform: “Don’t let your kids be on Roblox.”

Roblox is a cultural phenomenon without compare. Averaging roughly 80 million players a day throughout 2024, almost half of its core audience is below the age of 13.

Uniquely positioned as one of the biggest gaming platforms for children, it draws tens of millions of active players in daily with its diverse range of content. Be it high-profile collaborations or community creations, there’s always plenty to see and do, though not all of it is necessarily kid-friendly.

The platform is often coming under fire as children find themselves exposed to explicit content or even embroiled in gambling schemes. As a result, it’s become increasingly concerning for parents, though the head of the billionaire leader of the game’s company has advised they simply stop their children from playing.

Roblox CEO tells parents to stop their kids from playing

Seemingly unphased by player engagement metrics, Roblox Corporation Co-Founder and CEO Dave Baszucki had a blunt answer to concerns of parents around the globe.

“My first message would be, if you’re not comfortable, don’t let your kids be on Roblox,” he said in an interview with the BBC.

“That sounds a little counter-intuitive, but I would always trust parents to make their own decisions.”

Roblox has still taken steps within the game itself to limit negative experiences for minors. For instance, in November, 2024, the Direct Message feature was disabled for all accounts under the age of 13 years. While the intention was good-willed, the CEO has admitted it has not been enough to completely stamp out bad actors given the sheer scope of the community.

“We do in the company take the attitude that any bad, even one bad incident, is one too many,” Baszucki said.

“We watch for bullying, we watch for harassment, we filter all of those kinds of things, and I would say behind the scenes, the analysis goes on all the way to, if necessary, reaching out to law enforcement.”