
Coca-Cola has revealed a collaboration between Fanta and Xbox, offering the chance to win custom Fanta-themed Xbox Series X consoles.
On January 21, Coca-Cola announced the exciting collab between Fanta and Xbox to kick off the “Play with the Colour You WANT” campaign.
Launching across eight European countries in Q1 2025, entrants can win limited-edition Xbox Series X consoles and controllers inspired by Fanta flavors, including Orange, Lemon, Exotic, Fruit Twist, Grape, and Lemon-Elderflower.
Each console features colorful designs, to match up with the drinks themselves.
But, there is a catch for those in the US and Canada – this promotion is currently exclusively in Spain, Portugal, Great Britain, France, Belgium, the Netherlands, Germany, and Norway. There’s no information yet on whether it will be extended to other regions.
How to enter the Fanta Xbox promotion
To enter, scan the QR code on any Fanta pack, visit the Coke App, and follow the steps to be in with a chance to win. Additionally, one-month Xbox Game Pass Ultimate trial codes are available, but for new members only.
The primary promotional period for entering to instantly win app prizes or the Prize Draw, with automatic entry into the Grand Prize Draw, begins at 9:00 AM on January 23, 2025, and ends at 9:00 AM on March 25, 2025.
A total of 1,600 winning moments are available throughout the promotion. The first person to enter at the exact time of a winning moment, or immediately afterward, will be declared the winner. While all 1,600 prizes are available, not all may be claimed if some winning moments go unmatched.
Fanta’s previous collaboration was the release of limited-edition Beetlejuice-themed drinks in 2024.