ScentfestResearchers in Japan have managed to create a fragrance that mimics the scent of a newborn baby’s head.
There are many different scents that exist in this world, with some of the most pleasant ones often being turned into perfumes. Think of the smell of vanilla, flowers, or even the soothing lavender, which are all quite popular options.
Though, of course, there are also other fragrances outside of these that are quite unique in a way. One that comes to mind is a perfume made with the aroma of a newborn baby.
As reported by Sora News, researchers at Kobe University in Japan have managed to make this kind of fragrance a reality.
Researchers have created a perfume that recreates the smell of a newborn baby
So, how does this newborn baby scented perfume smell, exactly? Launched on June 15, 2025, the Poupon Pure perfume focuses on the scent of a baby’s head, with testers describing the product to smell “gentle,” “natural,” and “refreshing like citrus.”
It took approximately six years to develop this product, which is made from a mix of different ingredients, including flowers and citrus fruits.
During the process of making it, researchers worked with doctors from Hamamatsu University School of Medicine’s affiliated hospital and pregnant and postpartum women to recreate samples of the scent from the heads of 20 newborn babies.
This led to them identifying 37 scent components. The recreated scent was then tested on 20 men and women, which showed that specific areas in the brain evoked a “pleasant feeling” and the desire to continue smelling it.
The Poupon Pure fragrance is priced at 2,970 yen, equivalent to US$20, for a 0.17-ounce bottle. However, it’s currently sold out and can only be bought through the Scentfest website when it restocks between mid-August to early September.
